ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING

Authors

  • Dian Sudiantini Universitas Bhayangkara Jakarta Raya
  • Nawfa Ayu Nazira Universitas Bhayangkara Jakarta Raya
  • Rini Nurmila Sari Universitas Bhayangkara Jakarta Raya
  • Siti Habibah Universitas Bhayangkara Jakarta Raya
  • Bukhori Al fizikri Universitas Bhayangkara Jakarta Raya

Keywords:

Advertising on TikTok Online Marketing

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce

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References

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Published

2024-06-11

How to Cite

Sudiantini, D., Nazira, N. A., Sari, R. N., Habibah, S., & fizikri, B. A. (2024). ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING. SENTRI: Jurnal Riset Ilmiah, 3(6), 2828–2834. Retrieved from https://ejournal.nusantaraglobal.or.id/index.php/sentri/article/view/2935

Issue

Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024

Section

Articles

License

Copyright (c) 2024 Dian Sudiantini, Nawfa Ayu Nazira, Rini Nurmila Sari, Siti Habibah, Bukhori Al fizikri

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.