SOME ANTECEDENTS OF CUSTOMER LOYALTY IN ISLAMIC PERSPECTIVE (A STUDY ON INDONESIAN SHARIA BANK IN ACEH)

Yusniar Yusniar

Authors

Yusniar STAI TGK. CHIK PANTE KULU

Keywords:

Customer Loyakty, Brand Image, Religiosity and Islamic Brand Love

Abstract

Customer loyalty can be shown through a positive attitude. A positive attitude towards a product or service by spreading good things and recommending the product to the people around it. Meanwhile, a negative attitude is indicated by spreading negative information about the product and showing an attitude of switching to other products. This paper critically studied the perspective of customer loyalty of Bank Syariah Indonesia in Banda Aceh toward the implementation and enforcement of sharia in Aceh. This study was conducted by quantitative approeaches, the sampling technique used is non-probability sampling. Data collection techniques used are interviews, observation and distributing questionnaires. This study aims to analyze the antecedents of customer loyalty at Bank Syariah Indonesia in Banda Aceh. The results of the study indicate that Islamic brand image has an effect on customer loyalty of Indonesian Islamic banks in Banda Aceh. Hence, the leader need to consider this antecedent as a strategy to maintain customer loyalty in the future. Customer loyalty based on an Islamic perspective is loyalty that is in accordance with Islamic principles and paradigms. Loyalty based on an Islamic perspective is the implementation of knowledge, worship, especially regarding faith in Allah swt.

Downloads

Download data is not yet available.

References

Aaker, J.L. (2005). Dimensions of brand personality. Journal of Marketing, 34(3), 47–56.

AchmadYanu Alif. (2014) The Influence of Brand Image on loyalty Behaviour Through Brand Trust. Business Management and strategy 2014, Vol. 5, No. 2.

AchmadYanu Alif. (2014). The Influence of Brand Image on loyalty Behaviour Through Brand Trust. Business Management and strategy 2014, Vol. 5, No. 2.

Ahuvia, A.C. (2005a). Beyond the extended self: loved objects and consumers identity narratives. Journal of Consumer Research, 32, 171–184.

Carroll, B.A., Ahuvia, A.C. (2006), “Some Antecedents and Outcomes of Brand Love”. Marketing Letter, 17(2), pp. 79-89.

Chandler CH (1989). Quality: beyond customer satisfaction. Quality Progress, 22 (February).

Chandrashekaran, M., Rotte, K., Tax, S.S., Grewal, R. (2007), “Satisfaction Strength and Customer Loyalty”, Journal of Marketing Research, 44(1), pp. 153-163, available at: http://web.ebscohost.com/ehost/ (accessed 5 November 2010).

Chaudhuri, A., & Holbrook, M.B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65, 81–93.

Munnuka, Juha (2010). The Relationship between Brand Love and Positiv Word of Mouth.

Nandan, S. (2005). An exploration of the brand identity-brand image linkage: Acommunications perspective. Brand Management, 12(4), 264–278.

Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutionsin students' retention decisions. International Journal of Educational Management,15 (6), 303–311.

Noël Albert Dwight Merunka (2007) When consumers love their brands: Exploring the concept and its dimensions.

Sallam, Methaq Ahmad (2014) The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM.

Sarkar, Abhygyan. (2014). Romancing With a Brand: an conceptual analysis of romantic consumers – Brand Relationship. Management And Marketing Challenges for the Knowledge Society. Vol. 6 no.11 (2014).

Shimp, T.A., & Madden, T.J. (1988). Consumer-object relations: a conceptual framework based analogously on sternberg’s triangular theory of love. In: Houston M.J. (ed.), Advances in consumer research.

Sternberg, R.J. (1987). Liking versus loving: a comparative evaluation of theories. Psychological Bulletin, 102, 331–345.

Sternberg, R.J. (1986). A triangular theory of love. Psychological Review, 93, 119–135.

Stewart TA. (1997). A satisfied customer isn’t enough. Fortune Magazine July 21, 1997.

Stewart TA (1997). A satisfied customer isn’t enough. Fortune, (July 21),112-113

Tabachnick, B.G., &Fidell, L.S. (2001). Using multivariate statistics. Harper-Collin, New York.

Turgut Gultekin. (2015). The critical role of Brand love toward intention repurchase. Journal of Business, Economics & Finance Year: 2015 Volume: 4 Issue: 1.

Uncles, Mark D., Dowling, Grahame R. and Hammond, Kathy (2003). “Customer Loyalty and Customer Programs”. Journal of Consumer Marketing, Vol. 20 No. 4.

Utami, Sorayanti. “Customer value and customer based brand equity its influence on customer loyalty through customer trust”. Doctoral Dissertasion, Padjajaran University.

Vahie, Archna and Paswan, Audhesh. (2006). “Private Label Brand Image: Itsrelationship With Store Image and National Brand”. International Journalof Retail & Distribution Management, Vol. 34 No. 1, pp. 67-84.

Zeithaml, Valerie & Bitner, Mary Jo, 2012. Service Marketing, New Jersey.

Zikmund, W.G., 2009, Exploring Marketing Research, 6^th ed., Fort Worth: The Dryden Press.

Zohaib Ahmed. (2014). Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur. Journal of Sociological Research. Vol 5, No 1 (2014).