Estetika dan Etika dalam Desain Cover Majalah Tempo Edisi “WASWAS SLOT” dalam Mengkomunikasikan Isu Sosial Sensitif

Abstract

Visual communication design plays a crucial role in shaping public perception of social issues, particularly in the context of mass media. This article examines how visual design, specifically on the cover of Tempo magazine (18-24 November 2024), is used to communicate the controversial issue of a government official’s alleged involvement in online gambling. As one of Indonesia’s leading media outlets, Tempo magazine employs visual design elements to capture the reader’s attention and deliver a strong message regarding the alleged scandal. This analysis focuses on the use of design elements such as illustrations, typography, and color palettes, which serve to emphasize the theme of gambling and the involvement of the individual in question. The research adopts a semiotic approach to understand how visual signs on the magazine cover construct interpretation and influence public understanding of the issue at hand. The analysis reveals that visual design functions not only as an aesthetic element but also as a tool to direct the reader’s perception of the message being conveyed, in this case, concerning the morality and accountability of public officials. The research also discusses the relevance of ethics in visual communication design and its impact on how sensitive social issues are perceived by society. This study aims to provide a deeper understanding of how visual design is used in media to communicate social and controversial messages.