Peran Kecepatan Memasuki Pasar Sebagai Mediasi pada Hubungan Kapasitas Daya Serap dan Kinerja UMKM

Trisya Ata Ratu Eda; Tumpal Pangihutan Situmorang; Siti Suryani

doi:10.55681/jige.v5i4.3675

Authors

Trisya Ata Ratu Eda Program Studi Manajemen, Universitas Kristen Wira Wacana Sumba, Indonesia
Tumpal Pangihutan Situmorang Program Studi Manajemen, Universitas Kristen Wira Wacana Sumba, Indonesia
Siti Suryani Program Studi Manajemen, Universitas Kristen Wira Wacana Sumba, Indonesia

DOI:

https://doi.org/10.55681/jige.v5i4.3675

Keywords:

Absorptive Capacity, Company Performance, Speed of Market Entry

Abstract

The aim of this research is to find out what influences absorptive capacity, speed of market entry on company performance. This research used a quantitative approach, non-probability sampling with a population of UMKM owners in East Sumba Regency with a total of 199 respondents. Data analysis used Structural Equation Modeling Partial Least Square (SEM-PLS). The research results show that absorptive capacity and speed of entering the market can help company performance to develop and achieve long-term success. Absorptive capacity and speed of entering the market can produce new ideas for improving products so as to achieve a larger market share on the performance of UMKM companies in East Sumba Regency.

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