Analisis Pengembangan Produk Lokal di Kawasan Ekonomi Khusus (KEK) Mandalika Lombok

Masrun; Titi Yuniarti; M. Firmansyah; Rizal Kurniansah

doi:10.55681/jige.v5i4.3436

Authors

Masrun Program Studi Pariwisata, Universitas Mataram, Indonesia
Titi Yuniarti Jurusan Ilmu Ekonomi dan Studi Pembangunan, Universitas Mataram, Indonesia
M. Firmansyah Program Studi Pajak, Universitas Mataram, Indonesia
Rizal Kurniansah Program Studi Pariwisata, Universitas Mataram, Indonesia

DOI:

https://doi.org/10.55681/jige.v5i4.3436

Keywords:

Local Product Development, Special Economic Zone (SEZ) Mandalika, , Tourism and Local Economy, SME Empowerment, Culinary Tourism

Abstract

This study aims to analyze the development of local products in the Mandalika Special Economic Zone (SEZ), Lombok, with a focus on enhancing economic growth through local empowerment. The research utilizes both qualitative and quantitative methods. Data were collected through literature review and fieldwork, which included in-depth interviews with SMEs, local community leaders, and relevant authorities. The study results show that local products, such as culinary items and handicrafts, play a significant role in promoting tourism and improving the local economy. However, challenges remain, including limited raw materials and marketing strategies. The findings suggest the need for further development of local products to boost the region's competitiveness in the tourism sector.

Downloads

Download data is not yet available.

References

Ardana, Wahyunadi, Manan, A. dan Mustain. (2020). Kesiapan Masyarakat Desa Sekitar Kawasan Ekonomi Khusus (KEK) untuk Berkontribusi dalam Pengembangan Kawasan Ekonomi Khusus (KEK) Mandalika Kabupaten Lombok Tengah. EKONOBIS. Volume 6, No.2 September 2020. http://www.ekonobis.unram.ac.id.

Aschemann-Witzel, J., deHooge, I. E., & Almli, V. L. (2021). My style, myfood, mywaste! Consumer food waste-related life style segments. Journal of Retailing and Consumer Services, 59. https://doi.org/10.1016/j.jretconser. 2020.102353.

Ayandibu, A. O., & Houghton, J. (2017). The role of Small and Medium Scale Enterprise in localeconomic development (LED). Banach Journal of Mathematical Analysis, 11(2).

Azizah, N., Carolina, P. S., &Alfaizi, M. R. (2020). Pengaruh Penentuan Strategi Komunikasi Pemasaran Terhadap Minat Beli Masyarakat Pada Produk Lokal. Jurnal Ilmiah Komunikasi Makna, 8(2). https://doi.org/10.30659/jikm.v8i2. 11263.

Bagus, C., Brahma Sari, I. A., & Suryani, T. (2020). The The Effects of Local Culture on Tourism Products and Domestic Tourist Satisfaction in Tourism Destinations. Archivesof Business Research, 7(12). https://doi.org/10.14738/abr .712.7560.

Barska, A., & Wojciechowska-Solis, J. (2020). E-consumers and local food products: A perspectivefor developing online shopping for local goods in Poland. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su 12124958.

Bilattey, Bimi. (2020). Post-Covid-19 and local economic development (LED): sharing experiencesfrom Ghana. Commonwealth Journal of Local Governance.https://doi.org/10.5130/cjlg.vi22.7454

Gonda, T., Angler, K., & Csóka, L. (2021). The Role of Local Products in Tourism. European Country side, 13 (1). https://doi.org/10.2478/euco-2021-0006

Jili, N. N., Masuku, M. M., & Selepe, B. M. (2017). SMME spromoting Local Economic Development (LED) in UM lalazi Local Municipality, KwaZulu-Natal. African Journal of Hospitality, Tourismand Leisure, 6(1).

Jungles, B. F., Garcia, S. F. A., de Carvalho, D. T., Braga, S. S., & da Silva, D. (2021). Effec toforganic food-related life style to wards attitude and purchase intention of organic food:Evidence from Brazil. Revista Brasileirade Marketing, 20(4). https://doi.org/10.5585/remark.v20i4.19192

Meyer, D. F. (2014). Local economic development (LED), challenges and solutions: The case of the Northern Free State Region, South Africa. Mediterranean Journal of Social Sciences, 5(16). https://doi.org/10.5901/mjss.2014.v5n1 6p624

Ramukumba, T., Mmbengwa, V. M., Mwamayi, K. A., & Groenewald, J. A. (2012). Analysis of local economic development (LED) initiated partnership and support services for emerging touris mentrepreneurs in George municipality, Western Cape Province, RSA. Tourism Management Perspectives, 2–3. https://doi.org/10.1016/j.tmp.2011.12.006

Rodríguez-Pose, A., & Palavicini-Corona, E. I. (2013). Does local economic development reallywork?Assessing LED across Mexican municipalities. Geoforum, 44.https://doi.org/10.1016/j.geoforum.2012.07.010

Suteja, I. W & Wahyuningsih, S. (2019). Strategi Pengembangan Potensi Kuliner Lokal Dalam Menunjang Kegiatan Pariwisata Di KEK Mandalika Kab.Loteng .Vol.14.No 2. September 2019, http://ejurnal. Binawakya.or.id/index.php/MBI

Szegedyné Fricz, Á., Ittzés, A., Ózsvári, L., Szakos, D., & Kasza, G. (2020). Consumer perceptionof local food products in Hungary. British Food Journal, 122(9). https://doi.org/10.1108/BFJ-07-2019-0528

Van Huy, L., Chi, M. T. T., Lobo, A., Nguyen, N., & Long, P. H. (2019). Effective segmentation oforganic food consumers in Vietnam using food-related life styles. Sustainability (Switzerland),11 (5). https://doi.org/10.3390/su11051237

Winarso, W., Hady, H., Panday, R., & Untari, D. T. (2020). Competitive Advantage and Marketing Performance on SMEs: Market Orientation and Innovation of Local Product in Bekasi,Indonesian. Engineering & Management, 1(1).

Yang, S. P., Chang, S. C., Liang, T. C., Situmorang, R. O. P., & Hussain, M. (2021). Consumer confusion and green consumption intentions from the perspective of food-relatedli festylesonorganic infant milk formulas. Sustainability (Switzerland), 13(4). https://doi.org/10.3390/su13041606

Zahara, V. M., Sanusi, F., & Suci, S. C. (2020). Pengembangan Jejaring Bisnis Berbasis Produk Lokal Kota Cilegon. Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU), 1(2).https://doi.org/10.22219/janayu.v1i2.12385