Pengaruh Customer Experience Terhadap Minat Kunjung Kembali di Anigre Restaurant pada Sheraton Grand Jakarta Gandaria City

Imanuel Yeremia Jovan; Rendy Sarudin

doi:10.55681/jige.v5i3.2948

Authors

Imanuel Yeremia Jovan Program Studi Perhotelan dan Pariwisata, Universitas Bunda Mulia, Indonesia
Rendy Sarudin Program Studi Perhotelan dan Pariwisata, Universitas Bunda Mulia, Indonesia

DOI:

https://doi.org/10.55681/jige.v5i3.2948

Keywords:

Customer Experience, Revisit Intention, Food and Beverages

Abstract

Anigre is a buffet restaurant located in the Sheraton Grand Jakarta Gandaria City Hotel. The Sheraton Grand Jakarta is a 5-star hotel located in the South Jakarta area. The purpose of this study is to determine the extent of the influence of Customer Experience on the Intent to Revisit Anigre restaurant at the Sheraton Grand Jakarta Gandaria City. This research employs quantitative research methods and the following analyses: Validity Test, Reliability Test, Descriptive Statistical Mean Test, Classical Assumption Test, Normality Test, Heteroscedasticity Test, Pearson Correlation Test, Simple Regression Test, T-test, Determination Coefficient Test, and is processed using SPSS 27. The sample in this study consists of 100 respondents who have visited the Anigre restaurant at the Sheraton Grand Jakarta Gandaria City.

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