PERANAN PROMOSI PRODUK DAN PELAYANAN KLIEN DALAM RANGKA PENINGKATAN PENDAPATAN USAHA PADA SASH BEAUTY STUDIO DI KOTA DENPASAR

I Gusti Ayu Oka Netrawati; I Gusti Agung Didit Eka Permadi; Asri Oktiani; Syarifah Massuki Fitri; Ni Wayan Nadia Sari; Dina Yuliartika; Shanianingrat Shanianingrat

Authors

I Gusti Ayu Oka Netrawati Sekolah Tinggi Ilmu Ekonomi 45 Mataram
I Gusti Agung Didit Eka Permadi Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Asri Oktiani Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Syarifah Massuki Fitri Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Ni Wayan Nadia Sari Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Dina Yuliartika Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Shanianingrat Shanianingrat Sash Beauty Studio Denpasar

Keywords:

Kecantikan, Bisnis, Promosi, Pelayanan, Pendapatan

Abstract

One of the rapid developments in the business world in Indonesia is in the beauty sector. This condition is characterized by intense business competition in the beauty sector. The increasing external need of humans is to always want to appear perfect in various circumstances. This is an incentive for the beauty business to continue to grow rapidly because demand for beauty continues to increase. Sash Beauty Studio which is located on Jalan Kaliasem No. 14 Denpasar Timur is business participating salon services give color in competition beauty salon services in Denpasar City with put forward promotion through narrated experience by clients/customers. Because service best ever he obtained so that enhancement income business service the salon can keep going increase. The marketing strategy that must be maintained based on the results of the SWOT analysis evaluation by Sash Beauty Studio and which has the most influence on the development of its business is the marketing strategy through social media Instagram and Facebook , namely uploading the results of make up and other beauty care activities in its salon as well as word of mouth or online marketing strategies such as mouth to mouth. Sash Beauty Studio is best intertwine work the same partnership with company cosmetics and wedding organizer in Denpasar City.

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