ANALYSIS OF THE INFLUENCE OF TOURISM ATTRACTION AND DESTINATION IMAGE ON REVISIT INTENTION IN ECOTOURISM OF RIMBUN CONSERVATION VILLAGE, TANGERANG SELATAN

Farrel Farrel; Roozana Maria Ritonga

doi:10.55681/jige.v4i3.993

Authors

Farrel Universitas Bunda Mulia
Roozana Maria Ritonga

DOI:

https://doi.org/10.55681/jige.v4i3.993

Keywords:

Destination Image, Revisit Intention, Rimbun, Conservation Village, Tourism Attraction

Abstract

Rimbun Conservation Village is one of the tourist attractions in South Tangerang that offers the concept of ecotourism with a variety of activities in it. This research was conducted to determine the effect of tourist attraction and destination image on Revisit Intention at Rimbun Conservation Village. This research uses a type of quantitative descriptive, with 131 respondents who had visited Rimbun Conservation Village. Data analysis techniques used in this study include validity test, reliability test, mean descriptive analysis test, classic assumption test, coefficient of determination test, multiple linear regression test, F test, T test using the SPSS version 25 programme. Based on the results of research conducted with the T test, it shows that there is no effect of tourist, and there is an influence of destination image on revisit intention in Ecotourism Kampung Konservasi Rimbun. Then based on the results of the F test, it shows that there is an influence of tourist attraction and tourist destination image on revisit intention in the Rimbun Conservation Village. The coefficient of determination test results of this study indicate that the tourist attraction and destination image variables have an influence of 40.4% on revisit intention. The results of multiple linear regression tests show that tourist attraction and destination image have an influence on revisit intention. Based on the results of this test, hopefully Rimbun Conservation Village can maintain and further develop its attraction and destination image, in order to increase the probability of revisiting intention.

Downloads

Download data is not yet available.

References

Abdurrohman, F. (2021). Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Minat Berkunjung Ulang Melalui Kepuasan Pengunjung Sebagai Variabel Intervening (Studi Pada Pengunjung Obyek Wisata Pantai Logending). 1-11

Analisis Pertumbuhan Kota Tangerang Selatan Berdasarkan Faktor internal Dan Interaksi Spasial dengan Wilayah Sekitarnya. (n.d.). IPB Repository. https://repository.ipb.ac.id/handle/123456789/103455 (Diakses pada 10 Desember 2022)

Ardiansyah, Y. & Ratnawili. (2021). Daya Tarik, Citra Destinasi, dan Fasilitas Pengaruhnya Terhdap Minat Berkunjung Ulang pada Objek Wisata Wahana Surya Bengkulu Tengah. Jurnal Manajemen Modal Insani dan Bisnis, Vol-2(2), ISSN: 2723-424X, 129-137.

Dewi Nur Rohmania. (2022). Kata Kunci : pantai gemah, citra destinasi, motivasi wisatawan, e- wom negatif. 3(5).

Ester, A., Syarifah, H., & ZA Zainurossalamia Saida. (2020). Pengaruh daya tarik wisata citra destinasi dan sarana wisata terhadap kepuasan wisatawan citra niaga sebagai pusat cerminan budaya khas kota samarinda. Jurnal Manajemen, 12(1), 145–153. http://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN

Farikhin, A. & Mansyur, M. & Agus , P, A. (2020). Pengaruh Citra Destinasi dan Kualitas Pelayanan Terhadap Minat Kunjungan Kembali Wisatawan (Studi pada Destinasi Wisata Air Panas Padusan Kecamatan Pacet Mojokerto). e-Jurnal Riset Manajemen, 16-28.

Ghozali, I. (2018). “Aplikasi Analisis Multivariate Dengan Program IBM SPSS”Edisi Sembilan.Semarang:Badan Penerbit Universitas Diponegoro

Hardani, Hikmatul, A. N., Ardiani, H., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif & Kuantitatif (Issue April).

Hidayat, T. T. N., Chalil, C., & Sutomo, M. (2017). Pengaruh Aksesibilitas Dan Citra Destinasi Terhadap Niat Berkunjung Kembali Ke Telaga Tambing. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 3(2), 201–212. https://doi.org/10.22487/jimut.v3i2.87

Iranita, I., & Alamsyah, P. (2019). Pengaruh Citra Destinasi, Aksesibilitas Wisata Terhadap Minat Kunjung Ulang Wisatawan Ke Wisata Bahari Desa Benan. Bahtera Inovasi, 2(2), 102–110. https://doi.org/10.31629/bi.v2i2.1624

Kampung Konservasi Rimbun, Tempat Kuliner Dan info jam Buka Di 2022. (2022, May 18). Jurnalistika.id. https://www.jurnalistika.id/food-travel/kampung-konservasi-rimbun-tangerang-selatan/ (Diakses pada 10 Desember 2022)

Lestari, S., Yulita, I. K., & Prabowo, T. H. E. (2022). Pengaruh Citra Destinasi, Fasilitas Wisata terhadap Minat Berkunjung Ulang (Studi kasus Wisatawan Pantai Klayar Pacitan). EXERO : Journal of Research in Business and Economics, 5(1), 1–35. https://doi.org/10.24071/exero.v5i1.5037

Marpaung, B. (2019). Pengaruh Daya Tarik, Kualitas Pelayanan, Fasilitas dan Keselamatan dengan Kepuasan Wisatawan sebagai Variabel Intervening Terhadap Minat Kunjungan Ulang Wisatawan. Jurnal Penelitian Manajemen, Vol-1(2), issn: 2684-8775, 144-156.

Nisaa, A., Hasanah, C., Dewi Susilowati, M. H., & Ludiro, D. D. (2017). Pengembangan Pariwisata melalui Klasifikasi Tipologi Objek dan Variasi Spasial Wisatawan di Kabupaten Bandung Barat. Prosiding Industrial Research Workshop and National Seminar, 8, 388–395. https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/772

Novitaningtyas, I., Giovanni, A., & Lionora, C. A. (2022). Faktor-Faktor Yang Mempengaruhi Minat Berkunjung Wisatawan Di Kawasan Balkondes Borobudur. Jurnal Pariwisata, 9(1), 28–36. https://doi.org/10.31294/par.v9i1.12048

Raman, A., Thannimalai, R., & Ismail, S. N. (2019). Principals’ Technology Leadership and its effect on teachers’ technology integration in 21st century classrooms. International Journal of Instruction, 12(4), 423–442. https://doi.org/10.29333/iji.2019.12428a

Sulistyafani, A., & Sastrawan, I. G. A. (2021). Pengaruh Citra Destinasi Terhadap Minat Kunjungan Ulang Wisatawan Di Pantai Pandawa, Bali. Jurnal Destinasi Pariwisata, 9(1), 96. https://doi.org/10.24843/jdepar.2021.v09.i01.p11

Suryani, A. I. (2017). Strategi Pengembangan Pariwisata LokalSuryani, A. I. (2017). Strategi Pengembangan Pariwisata Lokal. Jurnal Spasial, 3(1). https://doi.org/10.22202/js.v3i1.1595. Jurnal Spasial, 3(1).