Penerapan Konsep Community Based Tourism (CBT) dalam Pengembangan Desa Wisata Jonggi Nihuta, Kecamatan Lumban Julu, Kabupaten Toba

Abstract

Tourist attractions are one of the factors that encourage tourists to visit a particular area. The development of tourist villages is one of the important strategies in enhancing the economy of the community, especially in areas with tourism potential. Jonggi Nihuta Tourism Village is one of the tourist villages located on the shores of Lake Toba, specifically in the Lumban Julu District, Toba Regency. This research aims to examine the implementation of the Community Based Tourism (CBT) concept to achieve sustainable tourism destination management and maximize the tourism potential in the village of Jonggi Nihuta to improve the local economy. The method used in this research is qualitative descriptive, with data obtained through in-depth interviews, observations, and documentation studies. Identification of the application of the Community Based Tourism (CBT) concept with three stages, namely data reduction, data presentation, and drawing conclusions. The research results show that Jonggi Nihuta Tourism Village has great potential for development through infrastructure improvements, digital promotion, and human resource training in tourism management. The tourism potential that can be developed in Jonggi Nihuta Tourism Village includes natural, cultural, and artificial tourism. The development of the tourist village is expected to improve the welfare of the local community through increased tourist visits and tourism-based economic activities. Active community participation and government support are also important factors for the success of developing tourist villages.