Analysis of Digital Recruitment Strategy in Facing Talent War Competition

Abstract

The goal of the research is to determine the recruitment system, identify the relevant variables, players, objectives, and alternatives in developing recruitment strategies, and develop suitable alternative recruiting methods. Data gathering techniques include conducting in-depth direct interviews, organizing focus group discussions (FGD), and administering surveys. Data processing techniques include both qualitative and quantitative data analysis methods. The data processing technique used in this work is the Analytical Hierarchy Process (AHP) approach, using the Expert Choice 2000 software and Microsoft Excel 2010. The findings of the research suggest that the Applicant Tracking System (ATS) is the most efficient means of recruiting for organizations, with online recruitment platforms and virtual job fairs following suit. These methods contribute to enhancing efficiency, broadening the scope of recruitment, and establishing employer branding. Ultimately, the integration of these three approaches enables organizations to attract high-caliber applicants who align with the particular requirements of the role and the fundamental principles of the firm while also being responsive to technology advancements and the labor market.