ANALISIS STRATEGI PENGELOLAAN DESTINASI WISATA TAMAN WISATA ALAM MANGROVE ANGKE KAPUK SEBAGAI DESTINASI EKOWISATA DI KOTA JAKARTA UTARA GUNA MENINGKATKAN MINAT BERKUNJUNG KEMBALI

Abstract

The purpose of this research is to find out how the management strategy is applied in the Angke Kapuk Mangrove Nature Park area to increase interest in visiting again. This research method uses a descriptive qualitative research method. Data collection techniques used by researchers using primary data and secondary data, primary data includes interviews, observation, and documentation. The analytical method used by researchers is an interactive model analysis method from Milles, Huberman, and Saldana which includes data condensation, data presentation, and drawing conclusions. In conducting an in-depth analysis, the researcher used theoretical triangulation and data source triangulation methods to strengthen the results of the study. The research results from the author's interviews with tourists also show that there is an influence on the intention to return. There is a relationship between the dimensions of interest in repeat visits and ecotourism variables such as attractiveness, accessibility and facilities and other factors that can be linked back to the main variable, namely management strategy. Suggestions from the results of this activity the Angke Kapuk Mangrove Natural Tourism Park area can continue to improve the management activities implemented in the mangrove forest area by continuing to support the concept of ecotourism.