STRATEGI BRANDING PADA PRODUK KERIPIK PISANG BU OS

Budi Susanto; Iswento Rizki Manarissar Rajagukguk; Ade Octavia; Musnaini Musnaini; Shofia Amin; Dahmiri Dahmiri

doi:10.55681/ejoin.v2i6.2910

Authors

Budi Susanto Universitas Jambi
Iswento Rizki Manarissar Rajagukguk Universitas Jambi
Ade Octavia Universitas Jambi
Musnaini Universitas Jambi
Shofia Amin Universitas Jambi
Dahmiri Universitas Jambi

DOI:

https://doi.org/10.55681/ejoin.v2i6.2910

Keywords:

Branding, Social Media, MSMES, Banana Chips

Abstract

In an era of increasingly fierce product competition, branding is crucial for Micro, Small and Medium Enterprises (MSMEs) to survive and grow. This research highlights the importance of effective branding strategies in increasing product appeal, creating a strong brand image, and differentiating products in a competitive market. The method of carrying out this research involves direct visits to the Bu Os Banana Chips MSME production site, with steps in the form of planning re-branding, creating new logos and stickers, and catchword, as well as using social media and e-commerce platforms. The results show positive changes in product branding, such as a catchy new logo, eye-catching stickers and a strong slogan. It is hoped that these steps can strengthen the position of MSMEs in the market by increasing brand awareness, sales and consumer loyalty.

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