PEMBERDAYAAN MASYARAKAT MELALUI OPTIMALISASI BRANDING PRODUK ORGANIK DI DESA JATILUWIH KABUPATEN TABANAN-BALI

N Yudiarini; IAMD Susanti; LPK Pratiwi; NPA Amaral

Authors

N Yudiarini Universitas Mahasaraswati Denpasar
IAMD Susanti Universitas Mahasaraswati Denpasar
LPK Pratiwi Universitas Mahasaraswati Denpasar
NPA Amaral Universitas Mahasaraswati Denpasar

Keywords:

Branding, Optimization, Organic Products

Abstract

Agriculture is the mainstay sector for Tabanan Regency, especially Jatiluwih Village, Penebel District. Most of the people, 87%, have their main livelihood in the agricultural sector, namely: rice farming, plantations and animal husbandry. There is organic farming land and horticultural farming land with a land area of 114.59 hectares. This service aims to increase the knowledge and skills of the target community regarding product branding in an effort to increase the added value of agricultural products. The methods used in this service activity are observation, interviews, discussions and lectures, where the implementing team conducts dialogues discussing agricultural product branding. The results of the service show that strengthening agricultural products through product branding is able to develop, promote and build public brand awareness of agricultural products. In this way, agricultural products are able to compete in product exhibitions and can be used as souvenirs typical of the Jatiluwih Tourism Village, which has an impact on improving the community's economy significantly

Downloads

Download data is not yet available.

References

Awami, S.N. 2008. Pertanian Organik; Menuju Peningkatan Keamanan Dan Ketahanan Pangan Masyarakat. Mediagro: Jurnal Ilmu-Ilmu Pertanian, 4(2):13-24.

Dewi, S. R., Sriyono, S., & Sumartik, S. (2021). Pendampingan Dan Penguatan UMKM Desa Kenongo Melalui Branding Dan Legalitas Produk. Jurnal Pengabdian Masyarakat IPTEKS, 7(1): 27-34.

Diyah Sri Widari, Dewa Ayu. 2021. Dampak Pengelolaan Warisan Budaya Subak Jatiluwih Sebagai Daya Tarik Wisata Terhadap Lingkungan. Jurnal Kajian dan Terapan Pariwisata (JKTP), 2(1): 28-50.

Hakim, A. R., Mulyaningsih, T., Ratwianingsih, L., & Mulyadi. (2020). Digital Branding Dan Desain Optimalisasi Peningkatan Penjualan Produk Umkm Makanan Tradisional Di Kabupaten Sukoharjo. Jurnal KUAT : Keuangan Umum Dan Akuntansi Terapan, 2(2), 125–130.

Mayrowani, H. 2012. Pengembangan Pertanian Organik Di Indonesia. Forum Penelitian Agro Ekonomi, 30(2):91-108.

Prabhowo. (2018). Analisis Pengaruh Keunikan Desain Kemasan Produk terhadap Keputusan Pemberian Impulsif (Studi pada Produk Kopi Good Day di Yogyakarta). Jurnal Ilmiah Manajemen Bisnis dan Inovasi, 8(1), 217-228.

Rofii, E. A., Mikasari, D. A., & Rais, S. (2022). Strategi Branding Kopi Sekanak “Kopi Para Raja “. Jurnal Menata, 1(1), 17–22.

Setyaningsih, G., Dianingrum, M., & Pinilih, M. (2020). Pengembangan Branding Strategy Dan Pemasaran Online Pada Usaha Catering Rabi. Jurnal Pengabdian Mitra Masyarakat, 2(1): 9–17.

Suhaeni, T. (2020). Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar. Jurnal Abdimas-Polibatam, 2(2): 63-72.