PENYULUHAN PERILAKU KONSUMEN DI YAYASAN PONDOK PESANTREN MODERN YATIM DAN DHUAFA MADANIA YOGYAKARTA

Abstract

This community service activity provides counseling to the administrators and students of YPPMD Madania which aims to provide additional knowledge and understanding of consumer behaviour, so that later the administrators and students of YPPMD Madania can use digital marketing in their business. YPPMD Madania students can use the concept of consumer behaviour in their daily lives. This community service activity was carried out using the lecture method then continued with questions and answers. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania administrators and students about consumer behaviour.