PENGEMBANGAN USAHA KERAJINAN KERANG LAUT PADA KELOMPOK PENGRAJIN KERANG KING SAGUNA JAYA DI KELURAHAN SERANGAN, KECAMATAN DENPASAR SELATAN

Abstract

Bali is one of the islands that is a tourism destination for all tourists around the world. Regarding crafts on the island of Bali, each region has its own identity regarding the crafts produced. Residents in South Bali utilize maritime wealth as a craft. Marine wealth that is usually used to make crafts that can be modified is in the form of sea shells. One of the business groups making sea shell crafts is located in the South Denpasar area, to be precise in Serangan Village, South Denpasar District. Based on the Green Economy pattern where the use of natural materials that do not damage the environment is an added value for this business, and reflects concern for reducing the impact of the risk of environmental damage. However, this business has several weaknesses in terms of financial recording and marketing which is not yet optimal. Based on the training provided by the service team, partners finally have the understanding and ability to prepare simple financial reports and make sales online.